Mode Mobile Scales EarnOS Ecosystem with Acquisition of NGL App
Mode Mobile Acquires Anonymous Messaging App NGL Amid Regulatory Transition In a significant consolidation within the attention economy, Mode Mobile, the startup behind the "EarnPhone," has officially acquired the anonymous messaging platform NGL (Not Gonna Lie). The deal, announced on December 18, 2025, marks a strategic pivot for both companies as they look to integrate high-engagement social features with rewards-based hardware and software ecosystems. The social anonymous app NGL rose to prominence as a viral sensation on Instagram , allowing users to receive anonymous questions from their followers via a specialized link. At its peak, the app boasted over 200 million downloads and maintained a massive footprint among Gen Z users. However, the acquisition follows a period of intense legal scrutiny. In mid 2024, NGL faced a landmark settlement with the Federal Trade Commission (FTC) over allegations of deceptive marketing and failure to protect minors, resulting...